MODERN PACKAGING

Corrugated containers play a dual role October 1958

COMPLETE CONTENTS p. 2

ow ‘new chemistry’ is modernizing adhesives

Our cl rv’ research has successfully cross-linked our unmatched knowledge of starch rties with our advanced knowledge of vinyl resins. The results have been exciting

Bee iS have eliminated many of the limitine characteristics of starch based adhesives

Vp 1 to pack n this ‘new chemistry’ has produced adhesives that grip instantan ously to

! ly increase machine speeds. Soft sealed cases now ship tightly closed vet open easily

S ping cases with glued corner laps withstand blistering summer heat in boxcars

Phonograph record jackets are wrinkle-free and warp-resistant. To mention a few

l ese modern adhesive d

evelopments are improving case and carton sealing, lap gluing, bag

making, tube winding and the many other packaging and converting operations. We'd like to

demonstrate their effectiveness in your own plant

Foo, we'd like to keep you informed of things to come. As a major producer of starch specialties

ind a pioneer producer of vinyl resins—National is leading the way through

new chemistry’ to great advances in the field of adhesives

. RESYNS ADHESIVES

Naturally, you’d never dunk mashed potatoes this way, but it proves this point: McCormick’s dehydrated mashed potatoes stay bone dry anywhere, till opened . . . airtight Alcoa® Wrap alu- minum foil envelopes prevent caking, spoilage and flavor-loss. :

McCorMICk — THE HOUSE OF FLAVOR, Dobeckmun, and Alcoa pro- duced this handy portion-controlled packaging. It has greater kitchen con- venience. It ships easier . takes up

OCTOBER 1958

ALCOA WRAP PACKAGING WATERPROOFS INSTANT MASHED PO

TATOES less shelf space . . . promotes pick-me- up sales Does your package need improving? Call your Alcoa salesman. He teams with America’s top converters to assure you the best facilities, know-how and service—all along the line. For full in- formation, write: ALUMINUM CoM- PANY OF AMERICA, 1649-K Alcoa Building, Pittsburgh 19, Pennsylvania. You're always ahead with Alcoa ... greatest name in aluminum

. « ~ ale

& ( BETTER PACKAGING aga

Ab ” roll . ™ Y: jyminy “ALCOA THEATRE E

new A Exciting Adventure Alternate Monday Evenings

100

102

104

109

119

120

127

110

116

141

150

MODERN PACKAGING»

Showdown in the supermarket Big-chain buying committees wield power, but the art of creating winning packages still rests with manufacturers.

A new plastic bottle Produced for Maggi sauce, using non-toxic PVC, it suggests great opportunity in foods for blow-molded plastics.

Pushbutton vitamins Nutritive syrup that tastes like lemon candy gains added appeal for youngsters in Abbott’s pressurized can.

Corrugated containers Supplier-Industry Survey. The commonest shipping package now fills the double role of conveying and selling.

Disappearing dye pouch

Water-soluble PVA film, with new stability, debuts commercially as a heat-seal pouch package.

Design Histories

A touch of Paris ; Design that suggests the high quality of French cosmetics sparks sales success for an English toothpaste.

Packaging Pageant Apples in a sling ]

Consisting of molded-pulp trays, polyester film and glued-on handle, new carry pack solves a marketing problem.

Display Gallery

New approach to plastic platforms J & J baby-gift sets demonstrate the packaging possibilities of smooth, inert, molded expanded polystyrene.

How to tell a film You can identify basic types with simple tearing, burning and smell tests right at your desk. By C. L. Blair.

Production methods

Two-piece box from one

For International Harvester small parts, folding carton splits to form, without glue or locks, two telescoping halves.

1,000-per-minute thermoforms The story behind Morton Salt’s new single-use blister packs is a high-speed rotary former, filler, sealer.

Luxury look at low cost Loose-wrapped set-up boxes, produced autematically, give Barricini candies elegant look with tight-wrap economy.

Technical Wax crystal structure vs. WVTR

Study of wax coatings reveals water vapor doesn’t permeate crystals, but seeks paths between them. By R. C. Fox.

Questions and Answers

Departments

Editorial 93 Featured in this isue Background for packaging. Notes, quotes and comments. Equipment and materials 176 U.S. patents digest Plants and people 199 Manufacturers’ literature For your information 214 Index to advertisers

Modern Packaging Executive and Editorial Offices, 575 Madison Avenue, New York 22, N.Y. Please mail all correspondence, change of address notices, subscription orders, etc., to the above address

Packaging issued monthly except November when issued semi-monthly by Modern Packaging Corp. and Packaging Catalog Bristol, Conn. Second-class mail privilege authorized at Bristol, Conn. Subscription rates (including Mod U.S., its possessions, and Canada, 1 year $7, 2 years $12, 3

M Corp. at Emmett St.,

rn Packaging Encyclopedia Issue), payable in U.S. currency; In years $17; all other countries, 1 year $20, 2 years $35, 3 years $50. Single copies 75 cents each (Show Issue, $1; Encyclopedia Issue, $3) in U.S., its possessions, and Canada; all other countries $2 (Show Issue, $2.50; Encyclopedia Issue, $6). Contents pyrighted 1958 by Modern Packaging Corp. All rights reserved, including the right to reproduce this book or portion thereof in ® Reg. U.S. Pat. Off

MODERN PACKAGING

42-Page illustrated catalog of complete REDINGTON line.

4-Page folder with full details on new low-budget Automax Cycle Cartoner.

SEND FOR

» oR te Seon ok fk a

PACKAGING COSTS LESS with REDINGTON Automatic Cartoning Machines

REDINGTON machines are designed with one primary idea in mind — to help you reduce operating costs while getting better packaging. Their basic principles — and many ingenious special modifications — have been proved out during more than six decades of experience in solving packaging problems in almost every field. Many smaller operations — as well as “‘big name’”’ plants —are profiting with REDINGTON Automatic Packaging. Why not inves- tigate — now — what REDINGTONS can do for you?

% CARTONING MACHINES for: Bottles, Tubes, Soap, Facial Tissues, Macaroni, Razor Blades, Playing Cards, Ampoules, Pen Points, Margarine, Candy Coated Gum, Candy, Crackers, and practically any solid article.

% VERTICAL CARTONER ... now called Type 9N, with new and added features, and lower

priced... for: Small production plants or for stand-by use in larger operations . . . wher- ever there are many package sizes, considerable variation in sizes, and short runs.

% WRAPPING & CARTONING in combination... for: Bandage Rolls, Macaroni, Bars of

Soap, Mince Meat, Photographic Film, Margarine, and a wide variety of products.

% SPECIAL PACKAGING MACHINES for: Fruit Drop Tablets in Rolls, Mints, Soap, Bottles,

Tin-packing Aspirin, Envelope Filling, and many other special-problem adaptations.

Aine &%, 4997

F.B. REDINGTON CO. REDINGT ON

3010 ST. CHARLES ROAD, BELLWOOD, ILL.

Chicago Phone: AUstin 7-4200 AUTOMATIC MACHINES fer Verona, N. J.: CEnter 9 -4608 CARTONING

OCTOBER 1958

WRAPPING * SPECIAL PACKAGING

J

Chairman of the board ( A. Bresh

President and publisher

Editor

Senior editor Pearl Hag Managing editor ! M.J

Associate editors {, ! . Tarr it ino Wil m ¢ Simms

Engineering editor Robert J. Kelsey

Technical editor

( rles A. Southwick, Jr

Midwest editor PI llip A. Urion (Chi go)

Assistant editor R land R M if Br d

Reader service editor

Florence Getter

Patents editor H. A. Levey

Art director

Donald R. Ruther

Production Daniel M. Broads, director Bernard J. Farina

Verna Retzlaff

Circulation Robert Birnbaum, direct

Promotion Philip W. Muller

Treasurer Beatrice Grov

Business sta

M. A. Olsen, vice president & gen. mg PH. Backstr

B. W. Gu Ww

R.C. Nils

eB ]

B. R. Stant

CHICAGO 11, 101 E. Ontario S Phone DElaware 7-0060 James M. Connors, vice president William FE Kenned

H.R. Friedman

CLEVELAND 20, 3537 Lee Rd Phone Skyline 1-6200 Robert C. Beggs

LOS ANGELES 48, 6535 Wilshire Blvd Phone OLive 3-322

J es C. Gallow

LONDON F. ¢ eS land ’g New Bridge St Phone Clty 3049

r. G. Rowder

FRANKFURT, Gern Wittelsbacher Allee 61 Phone 46 143/46 372

Georg J. Linder

MODERN PACKAGING |

Report from Europe

B ack from a two-months’ study-tour of the packaging centers of Europe, our Editor reports that the degree to which we Americans underestimate European packaging capabilities is exceeded only by the degree to which Europeans underestimate themselves.

In Germany, Switzerland, France, Belgium, Holland, England and Italy, a word of praise for a packaging achievement almost invariably brings the response: “Oh, but of course we have nothing compared with what you have in the United States!”

Discount part of that to Old World courtesy and tact; consider the fact that no one European country has the volume of production or the consumer buying power that we have here—and there still remains a basic feeling of inferiority, packagingwise, that just isn’t justified.

The best of European packaging design and printing, generally speaking. is better than what we consider first rate. The worst, on the other hand—the package which has stubbornly resisted modern tendencies—is pretty bad. Unfortunately, there is almost no middle ground. But the capability is there. And there is so much that is inspiring.

European packaging machines are beautifully engineered and beautifully finished. They have refinements we haven't thought of or haven't bothered with. Apologies about lower speeds and capacities are pointless, because they exactly fit the market for which they were designed.

Materials? It’s true that we are generally more fortunate in the abundance and economy—and therefore in the quality—of our paper and paperboard. But in plastics, Europe is far ahead in its use of unplasticized PVC, nylon and polypropylene. And it is giving us lessons in the use of aluminum for cans. Siftproof and liquid-tight cartons are superior to ours.

Education? Each European country has its own Packaging Institute, organ- ized on a basis of personal professional pride and interest, rather than a vendor-customer relationship. And all of the institutes are linked in the Con- tinent-wide European Packaging Federation. You will be hearing more about “EPF” in days to come.

Enough for general impressions. In this issue (see “A New Plastic Bottle,” p. 100) you will find a first-hand report on one specific European development that has implications of importance to American packagers. In coming months you will find many more such reports.

It is not the Editor’s intention to present a travelogue on Europe, but rather to report in specific terms—as has always been our policy—the individual developments as they achieve the proof of commercial acceptance. The im- plications of some of these developments may be as surprising to our modest

European friends as they are to us.

1958 by Modern Packaging Corp. All rights re

Contents copyrighted

/ served, including the right to reproduce this book or portion thereof in any form. The name Modern Packaging is registered in the U.S. Patent Office. Printed in U.S.A. by Hildreth Press, Inc., Bristol, Conn. Member, Audit Bureau of Circulations. Member, Associated Business Publications.

Modern Packaging is regularly indexed in the Industrial Arts Index.

Dobeckmun Metalseal

is as good as

it looks

when it

comes to keeping

cookies, candies,

crackers and

frozen foods perfectly fresh! This is

saying a lot because Metalseal

can’t be matched

for instant eye appeal. There’s a bright,

alert look about

Metalseal packages

that comes directly from Dobeckmun’s long experience with special laminations. And

the strong, lively quality of Dobeckmun printing on this combination of aluminum foil and paper is a tremendous selling asset. To make the customer reach for your product and open it in perfect condition, consult Dobeckmun about

box overwraps of Metalseal.

The Dobeckmun Company, A Division of The Dow Chemical Company, Cleveland 1, Ohio « Berkeley 10, California

Offices in most principal cities

FOR BETTER DISPLAY MERCHANDISING

ROUND = OUT

oz 6) ; WITH Deep

A well-rounded source for a well-rounded program...

¢ Display Specialist e 35 Years’ Experience

¢ Designs for Selling

¢ Knows Display Objectives e Versatile Engineering

¢ Quality Construction

e Quantity Production ecvexvens printers * Any Size Display “ex A. M. DEECO designs and builds the e Integrated Facilities | displays that round out the successful

sales programs of merchandisers who know the importance of being on target and on time.

All the facilities of this fully integrated organization are concentrated on custom-designed quality displays... all types and all sizes.

Call A.M. Deeco to round out your program...

ADVERTISING METAL S DISPLAY CO

DESIGNERS AND BUILDERS OF MERCHANDISING UNITS

e Represented Nationally 3 |

| ‘ i Wembley Revolving Bow Display

dae Caantes os Well CHICAGO 50 @ 4622 W. Nineteenth Street/Bishop 2-1242

NEW YORK 10 . 2 East 23rd Street/Algonquin 4-1295

MODERN PACKAGING

You are looking at the right answer to another C.T. cap liner problem...

y NEWSBOARD

- ADHESIVE ———»

,— ae ALUMINUM —~, FOIL io PLASTIC

" PROTECTIVE LAYER

NTT Ae, IEW ERIE i ba EI ai

EE ee Se se

To provide users of C.T. caps with the right liner at the right price—whatever the problems presented by the product or the closure—Crown has developed a range of versatile liner materials not available from any other “single source.

Over a long périod.of years, Crown has helped packers solve the toughest kind of liner problems by coming up with practical, economical materials that really pay off in terms of production economies and product sales.

Today, Crown offers you a choice of literally hundreds of liner systems based on formulation of all normally used materials and on many that are exclusive with Crown.

Why not take advantage of the unique experience, re- search skill and production facilities available at Crown to give you C.T. liners that enhance the quality of your products . . . offer you real economies? We welcome the opportunity to discuss your liner requirements.

CROWN CORK & SEAL COMPANY, INC. 9300 Ashton Road, Philadelphia 36, Pa.

OCTOBER 1958

for cans + closures - crowns - machinery

| The attractive new Ritz box contains three individual round recloseable packets . .. formed with a special laminated glassine. All the freshness, crispness and flavor of Ritz is tightly sealed in... and the chance of breakage, common to loose cracker packaging, has 3 been eliminated. It’s just one more proof that protected by Riegel means extra benefits ... product protection always, plus flexible - packaging materials that are: Ri tz ... tailored to run at high speeds on automatic machines ; . .. made to your own specifications; printed, waxed, coated and laminated combinations of all types

has a reason eee ... packaging materials that are made right, run right

and are priced right.

Hundreds of today’s best-sellers benefit from uniformly effective system of product protection. You can too. Write Riegel Paper Corporation, 260 Madison Avenue, New York 16.

“Riegel

PROTECTIVE PACKAGING MATERIALS

beatae heer.

New packaging for Ritz uses individual circular packets formed with a special laminated and over-waxed glassine. Packaged at high speed on Nabisco custom built machines.

8 MODERN PACKAGING

ONE OF THE MANY RA SO S FOR DOING | ‘ ‘

2 s has q

16.

dimension

quality

value service dependability b and INTEGRITY

=?

CHICAGO

NEW YORK

SAN FRANCISCO

NATIONAL CAN

COR POR ATION

OCTOBER 1958 9

Product personality —expressed in a package

The personality of your product can be apparent in the package itself, as demonstrated by these famous shampoo products.

Some gain beauty through a handsome Arm- strong molded cap, others a complete Armstrong

package . . . graceful container and sleek plastic closure. The abilities that helped produce these packages can be at your service, too. See your Armstrong man for creative packaging ideas. Armstrong Cork Company, Lancaster, Penna.

Armstrong PACKAGING

WATCH ARMSTRONG CIRCLE THEATRE EVERY OTHER WEDNESDAY EVENING ON C®O8S-TV

(o promote

your products’ personality at the

point-of-purchase

Hypnotique is a product of Max Factor & Co.

NIEMAND BROS., INC. ‘ Uscnnfaclaners f Paper Tobe Bacduils #

37-01 Thirty-Fifth Avenue, Long Island City 1, N. Y.

i % ae

Bis oe ee

OCTOBER 1958 11

y | 8 Noy, EW pro ; a <—eciamiiie per” EvE-> ~ " apurov? new eo \ i, : \ | ...now in

REYNOLDS ALUMINUM FOIL FOLDING CARTONS

QUALITY PROTECTED WITH

REYNOLDS WRAP,

ALUMINUM PACKAGING

With its sparkling new aluminum foil folding carton, FAB demonstrates one of the most economical ways of obtaining the protective and display advantages of Reynolds Wrap Aluminum Packaging. So evident is the success of this new package that the Colgate-Palmolive Company is using it

for all four FAB sizes... King, Giant, Regular and Medium!

Glued with waterproof adhesive, this carton has ample moisture protection to prevent caking even in the wet surroundings

of home laundries. The laminated material also provides extra Get solidity to withstand handling. The aluminum surface has BRAND POWER PLUS lasting brilliance...an attractive fixture on the home shelf, just with the Seal of

as it attracts the buyer in the store. And standard equipment needs only minor adjustment for these cartons.

REYNOLDS WRAP ALUMINUM PACKAGING

Reynolds offers nation-wide service in aluminum foil folding Surveys show that 8 out of 10 house- cartons, as in every other type of aluminum foil packaging. wives know this Seal...that 7 out of

‘ , aias 10 of them prefer products display- And in all forme, Reynolds unequalled facilities fer sotagnevure ing it. That’s a big Plus for the Power printing on foil—together with the longest experience in the of any Brand. Add it to your brand

with the Reynolds Wrap Aluminum

field—assure the utmost benefit of aluminum’s brilliant Packaging Seal.

eye-appeal. Call your nearest Reynolds representative or write to

Reynolds Metals Company, Richmond 18, Va.

REYNOLDS 3% ALUMINUM

Watch Reynolds New TV Shows “Walt Disney Presents” and “All Star Golf” Every Week on ABC-TV.

12 MODERN PACKAGING

Shown here on aluminum foil is new FAB...sure to clean up in its bright new carton of

REYNOLDS WRAP ALUMINUM PACKAGING

ORIGINAL WAX-COATED PAPER

The test on sugar-coated cereal shown above proves it: Coatings like this one based on PLIOLITE S-7 clearly provide glassine and other papers with excellent resist- ance to the passage of moisture—as much as four times that offered by some other resins.

But there’s much more to the PLIOLITE S-7 story. It also provides tearing heat-seals, excellent crease-resistance, unusual anchorage, good slip, superior aging, high

S-7 ne copolymer ting resin

- £.

OCTOBER 1958

CHEMIGUM « PLIOFLEX «

Here's super moisture-resistance—clear and simple!

GOODY YEAR

CHEMICAL DIVISION

PLIOLITE «© PLIOVIC * WING-CHEMICALS

om Tae io ¥ — WITH “1; DLITE S-7

gloss and exceptional clarity—simply and economically. PLIOLITE S-7 is supplied as a 30% solution in an aro- matic solvent, specifically designed for high quality paper coatings. It is readily modified with waxes, resins or liquid plasticizers to meet particular requirements. And it is easily applied on standard equipment. For full details, including the latest Tech Book Bulletins, write to Goodyear, Chemical Division, Akron 16, Ohio.

0"

th if “

'e, “vee”

Chemigum, Pliofiex, Pliolite, Pliovic-T. M.'s The Goodyear Tire & Rubber Company, Akron, Ohio

is

your product belongs

€

in glass by Brockway

| § YOUR product in evidence when culinary “experts” don the chef’s hat to prepare a feast that is fit for a King? The first requirement is consumer acceptance ... acceptance of the fine taste and special goodness of your product and acceptance for the container in which it is presented for sale. @ Nothing will make a good product more readily acceptable than a quality glass container by Brockway ... a container that presents the product with all its appetite appeal . container. @ A product that is worthy of consumer acceptance deserves a quality glass container by Brockway. * tr ,

<% a

a4

: >) =

: JOROCKWAY GLASS - Ny COMPANY, INC., Brockway, Pennsylvania Soles Offices in Principal Cities

* Sonray®®

MODERN PACKACING

16

a container with unique clarity to provide sales appeal unmatched by any other type of

THE

iWWHE CHOICE IS EASY...WITH CHAMPION PAPERS

Dp, soup or saltines? The display is enough to CHAMPION izzle even the most experienced shopper With er-widening use of self-service. one good wav to

ike your distinctive brand label the shoppers’

hoice is by putting it on Champion quality papers.

CETADUPION? IPAIPERS BTHE CHAMPION PAPER AND FIBRE COMPANY ¢ HAMILTON, OHIO

View York, Chicago, Philadelphia, Detroit, i/lanta, D and San Frar Dis-

jality coated and uncoated papers for books, magazines, -nvelopes, labels, boxwraps, greeting cards, business orms, tags, tablets, food packaging, and many other uses.

aD o) Se Ry ph glk pie pl AIR © At

KIC [ide be |

<a :

~~

Fine Equipment for the Packaging Industry ~ SS .

four pouches each. Individual units as described below are available for specific operations. Bartelt packaging equipment is built to machine tool pre- cision of the finest materials. Let us help you with your packaging problems. Write today for our latest literature.

Bartelt makes a complete automatic packaging line

which can be purchased complete . . . or in individual components for specific operations. The automatic line can produce a variety of pouches including fin seal, gusseted bottom, or multiple com- partment to mention a few . . . also cartons that can vary widely in size and set to contain from one to

AUTOMATIC STAND FILLER The Bartelt Automatic Stand Filler is complete with infeed and exit conveyor. Can be equipped with Bartelt or Volumetric fillers. Compression or “‘bot- tom-up" fill unit op-

FILLER The Bartelt Fillerisa device for

accurately tional. Hand! q jes cans, ———- bottles or cartons and | —e i, can be set up to fill one, ing © pr two or four containers

termined volume of powder, granulated solids, vis- cous materi-

Per filling cycle.

als, semi- CHECK WEIGHER ao gg or Bortelt Electronic Checkweigher can accurately clas- a. sify by weight up to 180 packages a minute, to & ms

tolerances to ‘4s of an ounce. A Polyester Film Belt smoothly moves packages of a variety of sizes, shapes, and weights in constant motion through the weighing operation.

f7 2. =i 4 Bey a ed ahd ENGINEERING CO Cocalo Fh i to

1900 HARRISON AVENUE ROCKFORD, ILLINOIS New York Office, 310 Lexingt

MODERN PACKAGING

18

This page is protected by a PLIOFILM lamination

get the

imside

StOLy.

on why LAMINATING

by GOODFSYEAR IS THE GREATEST for

¢ Flexible Packaging ¢ Better Product Protection ¢ Fewer Package Rejects

Prin, oe NO oy tia pinholes

‘ . ta 4 ~ : Fi ’

~=~

and PRODUCT PROTECTION with

less package reject when you use a LAI

233

ae

LITHO IN U.S.A. 9/58

package. M. senages pharmaceuticals, hygros

b (olUmmel-) ame la-r-t(-1 a ee O1,@,

no. pinholes ge

-free—makes an airtight istureproof, ideal for uls, hygroscopic powders.

r PACKAGING STRENGTH and PRODUCT PROTECTION with

« gp 627 OP SIRA ows a 7 , ee es -

-

x6 - a qt er eee © & x ‘eg

\ : *.. :

nitrogen-flish” Ohta:

Mew, a ee ee ead

*

ae Lo ” o* + oes m, . /

wt

. aed eo, na

NATION with PLIOFILM by GOODYEAR

oy oe ae

* . ~ S$. a. & “~~ os SO ceisc ate s : a : ‘ oe . “eg 9 ry er ah 2 ind ae eer ne ae Y “on Xi ; * + f < : ne ‘ dy ia aie . 7 rte? é + ~ n -¥ A ‘ A : ee bee REO Pm fi hs < Ee ; ~ “ ie hey * 5

THE STORY ON

Superior Lamimatio with PLIOFILM

» to FOIL

~~.

+to

OTHER FILMS \

‘

eat

PRODUCTS

«to SELF VA

Excellent Machinability Excellent Transparency e Freedom from pinholes Dimensional Stability for window and trans- © Greaseproofness Moistureproofness parent pouch applications e Fewer package rejects Puncture-Resistance Heat-sealability at real savings!

featuring:

Good things are better jn

Packaging Institute's 20th Annual National Packaging Forum Oct. 13, 14, 15, 1958 Edgewater Beach Hotel Chicago, III.

CLIP HERE AND MAIL FOR FULL INFORMATION FROM YOUR GOODYEAR PACKAGING ENGINEER MAIL TO GOODYEAR, PACKAGING FILMS DEPT. V-6418, Pliofilm, a rubber hydrochloride —T. M. The Goodyear Tire & Rubber Company, Akron, Ohio AKRON 16, OHIO ee ESE A ER A SE SN ES A as a Ge a ae

Address

Types of Products Involved

Your Label Specialist Can Tell You... ;

WHEN you SHOULD USE A PRESSURE-SENSITIVE LABEL

ON HARD-TO-LABEL SURFACES —such as metals, plastics, wood, ceramics

. curved or irregular shapes .. . you need the instant, all-over adhesion of Kleen-Stik

ON ALL PACKAGING FILMS

. . « Kleen-Stik’s flexible adhesive bonds it- self firmly — won't pop off or ‘pucker’

TO CHANGE PRICE OR OTHER PRINTED INFORMATION

f ) . . . handy peel-ond-press application of & Ws 4 Kleen-Stik makes it easy to revise packages ry a or displays — in the plant or in the field

APPLICATIONS ; ; .. . special Kleen-Stik adhesive lets the cus- tomer peel off brand name or price labels, | a a E E eg, ra STi ae

5 etc. — clean and easy

AS COMBINATION LABEL AND CLOSURE . extra-tight adhesion and flexibility

make Kleen-Stik a “natural” for combining

these two important functions

AND HERE’S FHY you sHouip

STICK TIGHT

ta cl ECONOMICAL VOLUME SIMPLE TO APPLY

. use the world’s fastest hand labeling method — Kleen-Stik Roll Labels in auto- matic dispensers — to speed production and cut labeling costs

EASY TO PRINT

ANY SIZE

WE DO NO PRINTING

See your regular Label Printer for a Kleen-Stik Label that will make your selling message ‘‘stick’”’

PLANTS IN: nRLE EFAN-STi an Products, Inc.

CHICAGO « NEWARK ¢ LOS ANGELES 7300 West Wilson Ave., Chicago 31, Ill. AND TORONTO, CANADA

Pioneers in pressure-sensitives for advertising and labeling

OCTOBER 1958 -

No

fone

Vy Uitiee)

@)Pr oa

OTeCT vous Sco BYECT YOUR

DPI

‘TURE BOLL

PolePan 200 ETTFT 200 FE PolePon YPE 42

PelePen 200 TYPE 42

BUNDLE WITH

%

Manufacturers save as much as 25% on total packaging costs by bundling Bw with AVISCO cellophane. It eliminates the need for printed cartons re or printed wraps for fractional units; operates faster and more efficiently t on on packaging lines; seals easily and securely with heat, thus ending the p OFor glueing operation. New packaging flexibility over cartons is also offered shel : 2 or te é spar

because bundle sizes can be changed simply by adjusting the machines. Even more, cellophane bundling reduces shipping carton sizes, shipping Call weights and the amount of warehouse space needed for packaging materials. ee AMEE

OcT¢

24 MODERN PACKAGING

bt eerie esl

AVISCO CELLOPHANE

For your wholesales—Making up an order becomes easy because cellophane’s transparency permits instant identification—faster count. Cellophane also

gives complete protection against dust and moisture—and seals in freshness. INVA Lede) ()

For your retailers— Identification and handling are easier. Bundles can be used as shelf displays without unwrapping, thus assuring fresh, clean stock—while sparkling AVISCO cellophane adds dramatic appeal to increase product sales.

Call your AVISCO salesman. He’ll supply you with 300 MS-1 cellophane for small units and 450 MS-1 for larger, heavier units. ;

AMERICAN VISCOSE CORPORATION, FILM DIVISION, 1617 PENNSYLVANIA BOULEVARD, PHILADELPHIA 3, PENNSYLVANIA

OCTOBER 1958

a a cee oe tein Se Se gp Se se ok Bw

NEW PINE BLUFF MILL MEANS EVEN BETTER SERVICE FOR YOU...

The newest, most modern bleached kraft board mill in the country has just opened at Pine Bluff, Arkansas !

Pine Bluff makes its own pulp and converts it into board on the largest machine of its kind. Two stories high, 625 feet long, this machine is capable of producing an endless sheet of food board 300 inches wide at the rate of 2000 feet per minute!

Capacity in excess of 450 tons daily !

RADLEY CO

Pine Bluff’s capacity ... added to that of Moss Point, Springhill and Louisiana . .. means faster,

more flexible production and service for bleached board users. Another reason why International is...

your most dependable source of supply...

INTERNATIONAL = | PAPER

FINE PAPER & BLEACHED BOARD DIVISION NEW YORK 17. N.Y

MODERN PACKAGING

“= Bracon packaging moves products in the Cosmetic Field

2k earth nda mteiateusaned

wit NR

4

There’s growing excitement among merchandisers of Health and Beauty Aids in polyethylene packaging... particularly for products packaged in BRACON tubes, bottles, and squeeze cans.

Colors are brighter... printing is livelier ...and displays for self- service more practical. New manu- facturing techniques now make poly-

ethylene containers more useful for more products. Consumers find them easier to use... manufacturers fill, pack, and ship at lower costs. What more can you ask to gain an edge on competition ?

For packaging that has charm with convenience .. . economy with efficiency ... look into —

BRADLEY CONTAINER CORPORATION 4 subsidiary of American Can Company MAYNARD, MASS. © New York © Chicago * Los Angeles © Toronto

<p is a?

“

World’s Easiest Dispenser!

Nothing to open! Nothing to pour! Nothing to discard!

Mono-Sol's 100% wa

for Powders, Liquids and Solids Nay

If you package any of these products—

Soaps Detergents Bleaches Naphthalene Insecticides Dyes

Sodium Bicarbonate Oils Medicinals Greases

Sodium Hyposulphate Trisodium Phosphate

. and you’re still not utilizing the unparal-

leled benefits of Mono-Sol’s new 100%

soluble Polyvinyl Alcohol Film—then you’re missing out on a tremendous opportunity to

increase your sales volume.

Why .do we say this? Just examine ; natural sales features that Mono-Sol’s

Film gives you and see for yourself:

World’s Easiest Dispenser. No opening. N messy handling. No weighing or measuring— gives user correct amount every time. }

ing to throw away afterward.

100% Water Soluble. User just drops package into ‘het or cool water and stirs. Film com- pletely dissolves, releasing contents into the

solution.

Completely Transparent. User sees contents clearly.

Unusually Strong.

Remarkably Stable. Will not crack in low humidities. Will not melt in high humidities.

Safe As Can Be. User never has to touch con- tents—such as chemicals, dyes, insecticides.

Impervious to Oxygen, hydrogen, nitrogen, helium, carbon tetrachloride, gasoline, oils, fats, greases, waxes, etc. Resistant to oil, aromatic and petroleum solvents. Keeps them in or out of the package.

Heat-Sealable on a Production Basis. Film can be used on most standard package filling and heat-sealing machines with only slight modification.

SAMPLES FOR YOU. For evaluation or market testing, Mono-Sol will make limited runs of filled water-soluble PVA pouches using your own product. To determine whether we can help you, please indi- cate the nature of your product and how many units you will need. Write today.

MONO-SOL CORPORATION 407 COUNTY LINE ROAD /GARY, INDIANA

MODERN PACKAGING

For the Food, Bakery, Pharmaceutical, Confectionery, Tobacco, Liquor, and Other Automation-Minded Industries

HERE’S THE ANSWER

FOR | PACKAGING | MACHINERY

to

WEIGH & FILL

CHECK-WEIGH

WRAP & SEAL

CONVEY

APPLY STAMPS

CLEAN RESIDUE

Ae COMPANY ' DIVISION OF SPERRY RAND CORPORATION

DURHAM, NORTH CAROLINA ~~ wn) er

FOR BETTER WAXED CARTONS

for unprecedented

gloss stability... particularly at | elevated temperatures... | under all storage and

handling conditions

WRITE FOR TECHNICAL DATA MOORE & MUNGER

33 Rector Street, New York 6, N. Y.

30 MODERN PACKAGING q Age

yapes and Forms

PICTURE \uilding

Ages 3 to S

Ages 4 to 6

Qs ster 10 tcaRninc

Ages 6 to 9

VISIBILITY witH SPARKLE apreac”

says James J. Shea, president Milton Bradiey Company

«,.. that’s why we package our ‘Steps to Learning’ with

transparent CELANESE AC ETATE”

.

iil sindieis

Milton Bradiey Company's “First Step To Learning,” an education in Basic Forms