Meet the

GIRE FRIENO, FOLKS! |

It’s a honey of a honeymoon when

WAYNE MORRIS

tries to tame swing-queen

PRISCILLA LANE

with JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble * Based on a Saturday Evening Post Story by Stephen Vincent Benet

156 Lines—Mat 210—30c

‘LOVE, HONOR and BEHAVE

iT’S THE GAYEST MADDEST LOVE RIOT OF 1938!

A WARNER BROS. Picture starring

WAYNE MORRIS: PRISCILLA LANE

John Litele Thomas Mitchell Dick Forane Directed by Stanley Logan Screen Play by Clements Ripley & Michel Jacoby, Robert Buckner, Lawrence Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet Hear “BEI MIR BIST DU SCHON” as enly Priscilla can swing itl

158 Lines—Mat 214—30c

(This ad also in three columns—page 3)

Page Four

THE WAY TOA WOMAN’S HEART...

IS SHORT AND SWEET!

See America’s Boy Friend

WAYNE MORRIS

Make His Swingin’ Sweetie

PRISCILLA LANE

Promise to

ohn Litel - Thomas Mitchell - Dick oran ¢ Directed by Stanley Logan A WARNER BROS, Picture

Screen Play by Clements Ripley and Michel Jacoby» Robert Buckner, Lawrence Kimble » Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

126 Lines—Mat 109—1I5c

America’s Boy Friend and his best gal in their first picture to- gether! It’s a natural...it’s a wow!

WARNER BROS. Present

SO OO

and BEHAVE song WAYNE MORRIS .. PRISCILLA LANE

JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN Hear 1938's Musical Sensation: “BEI MIR BIST DU SCHON”

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet

WARNER BROS. Present

HOLLYWOOD'S No. 1 SWEETHEARTS

WAYNE MORRIS

and 196 Lines—Mat 208—30c

PRISCILLA LANE

IN THE No. 1 COMEDY OF THE YEAR

glia

HONOR BEHAVE”

John Litel- Thomas Mitchell: Dick Foran - Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble « Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

Mee...

the Sweethearts Who Started the Whole World Swinging to Bei Mir Bist Du Schon’

he grinning’Kid of “Kid Galahad’

It's a riot when this treat- AYN E 97 Lines—Mat 108—15c ’em - rough - and - how- they- like-it romeo teaches his

meets his match when he tackles

& Tain LANE

in the season's Ay most slappy-go-lovey hit!

ed also > JOHN LITEL - THOMAS MITCHELL - DICK FORAN

Directed by STANLEY LOGAN A WARNER BROS. Picture

battling bride to..... .\}

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble + Based on a Saturday Evening Post Story by Stephen Vincent Benet

162 Lines—Mat 215—30c

Pagze Five

Page Six

Starring

WAYNE MORRIS PRISCILLA LANE

JOHN LITEL * THOMAS MITCHELL + DICK FORAN Directed by STANLEY LOGAN - A WARNER BROS. Picture

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble - Based on a Saturday Evening Post Story by Stephen Vincent Benet

236 Lines—Mat 213—30c

THE KNOCKOUT COMEDY OF THE YEAR!

starring

WAYNE MORRIS PRISCILLA LANE

with John Litel - Thomas Mitchell - Dick Foran Directed by Stanley Logan - a WARNER BROS. picture Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

33 Lines—Mat I 1 1—1I5c

You'll say “Bella! Bella! Wunderbar!“ when you see how grand they are in

‘LOVE,

HONOR

and

BCHAVC'

starring

WAYNE MORRIS PRISCILLA LANE

with John Litel - Thomas Mitchell - Dick Foran Directed by Stanley Logan + a WARNER BROS. Picture Screen Play by Clements Ripley and Michel Jacoby: Robert Buckner, Lawrence Kimble + Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

69 Lines—Mat | 13—I5c

HE LOVES ’EM...

WARNER BROS. Present

WAYNE MORRIS

PRISCILLA LANE

LOVE, HONOR

BEHAVE

a Hear 1938's Musical Sensation: “BEI MIR BIST DU SCHON”

John Litel- Thomas Mitchell - Dick Foran - Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby» Robert Buckner, Lawrence Kimble + Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

77 Lines—Mat | 14—1I5c

starring

WAYNE MORRIS PRISCILLA LANE

JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble » Based on a Saturday Evening Post Story by Stephen Vincent Benet

68 Lines—Mat 212—30c

THEY'RE JUST PRACTISING UP FOR THE REAL THING:

Here come those huggin’ kissin’, swing-time sweeties!

WAYNE MORRIS

PRISCILLA LANE

with JOHN LITEL- THOMAS MITCHELL - DICK FORAN Directed by STANLEY LOGAN

Screen Play by Clements Ripley & Michel Jacoby, Robert Buckner, Lawrence Kimble « Based ona Saturday Evening Post Story by Stephen Vincent Benet

286 Lines—Mat 207—30c

(This ad also in one column—page 8)

Page. Seven

Page Eighi

THEY'RE JUST PRACTISING UP FOR THE REAL THING!

Here come those huggin’ kissin’, swing-time sweeties!

WAYNE MORRIS

PRISCILLA LANE

with JOHN LITEL-THOMAS MITCHELL - DICK FORAN Directed by STANLEY LOGAN Screen Play by Ciements Ripley & Michel Jacoby, Robert Buckner, Lawrence Kimble + Based on a Saturday Evening Post Story by Stephen Vincent Benet

LOVE, HONOR and BCH n\\4 :

starring

WAYNE MORRIS PRISCILLA LANE

Hear: “BEI MIR BIST DU SCHON”

with John Litel - Thomas Mitchell - Dick Foran Directed by Stanley Logan « a WARNER BROS. Picture Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble - Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

52 Lines—Mat 112—15c

69 Lines—Mat 107—15c

(This ad also in two columns — page 7)

A WARNER BROS. Picture starring

NE MORRI

PRISCILLA

, John Litel - Thomas Mitchell - Dick Foran Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble » Based on a Saturday Evening Post Story by Stephen Vincent Benet

297 Lines—Mat 302—45c¢

IT’S a HONEY of a HONEYMOON!

"Bella! Bella! Wunderbar! Need We Tell You How

WAYNE PRISCILLA

MORRIS - LANE

with John Litel - Thomas Mitchell - Dick Foran Directed by Stanley Logan - a WARNER BROS. Picture Screen Play by Clements Ripley and Michel Jacoby,. Robert Buckner, Lawrence Kimble +» Based on a Sat- urday Evening Post Story by Stephen Vincent Benet

Grand They Are in

| | |

26 Lines—Mat | 10—I5c

First Time On the Screen: “BEI MIR BIST DU SCHON”

starring

WAYNE MORRIS PRISCILLA LANE

A WARNER BROS. Picture

with JOHN LITEL - THOMAS MITCHELL - DICK FORAN - Directed by STANLEY LOGAN Screen Play by Clements Ripley and Michel Jacoby, Robert Buckner, Lawrence Kimble « Based on a Saturday Evening Post Story by Stephen Vincent Benet

Featuring 1938’s Top Song Hit: "BEI MIR BIST DU SCHON”

WAYNE MORRIS - PRISCILLA LANE

128 Lines—Mat 209—30c

66 Lines—Mat 21 1—30c

Official Billing

| Warner Bros.

ent.

Now she must i twice her weight in

at the same tine MON OR AND BEHAVE

100%

Vitaphone Shorts

TECHNICOLOR CARTOON — “My Little Buckaroo”—Hilarious gag situations based on the hit tune of the same name.

(Merrie Melodies—7 minutes—No. 3407)

Vitaphone

Trailer... 40%

Picture, Inc., present 5%

Shows you how to

go to town to put over the show and the two lovable kids it stars — Wayne Morris and Priscilla Lane! We've set the ads in the same way —to fit the sparkling comedy and roman- tic situations — in

the hit class!

The worst thing pm cilla Lane has had with down” in Hollywood,

clares are the candid RIS ——— PRISCILL A LANE

shots Fred Waring, her boss, snapped of her t 75% shower bath. The pictui Pee trie but MAS MITCHELL * DICK FORAN says she has taken s 20 kidding sho ie «*~ *” %o e e

Directed by Stanley Logan

Screen Play by Clements Ripley and Michel Jacoby 3%

Robert Buckner, Lawrence Kimble 3% Based on a Saturday Evening Post Story by Stephen Vincent Benet 2% ® é A Warner Bros. Picture 5% ® *

The Picture That Introduces the Sensation of the 1938 Music World 5%

“BEI MIR BIST DU SCHON”

“BENNY MEROFF AND ORCH.”’—Swing band known from coast to coast for hot rhythm and unusual novelties. Features by Jackie Marshall and Florence Gast.

(Melody Masters—11 minutes—No. 3707)

MUSICAL REVUE—“Waiting Around’— Gay musical comedy with such headliners as Jimmy Shea, Gus Raymond, Frank Libuse, and the Stanley Twins.

(Broadway Brevities— 20 minutes—No. 3027)

FLOYD GIBBONS — “Hit and Run” — Thrill-packed adventure told by the “Head- line Hunter.” Cast includes Giles Kellog, Peggy O’Donnell, Robert Elliot.

(Your True Adventure— 13 minutes—No. 3307)

VARIETY ACTS—‘Vitaphone Gambols” —A fast-moving revue including routines by Elaine Dowling and the Tip-Top Girls, Masters and Rollins, Chez Chase, and the A.B.C. Trio. (Vitaphone Varieties— 10 minutes—No. 3907)

RADIO RAMBLERS — “Alibi Time” —~ Famous Radio Ramblers imitate Bing Crosby, Clyde McCoy, and Amos and Andy. Cast includes Joe Downing, Edith Roarke, Morgan Conway.

(Vitaphone Varieties— 11 minutes—No. 3906)

Page Nine

oe Os

LOVE, HONOR AND BEHAVE’ IS COMEDY COMING TO STRAND

“Love, Honor and Behave,” an engaging comedy about young mar- ried life, and co-starring two sensational young actors, Wayne Morris and Priscilla Lane, has been scheduled as the next feature attraction at the Strand Theatre, where it will open on Friday.

You’ll remember Morris as the “Kid” of that recent success, “Kid Galahad,” in which he sky-rocketed to stardom. Six-foot-four of blonde and grinning manhood, he’s the answer to any maiden’s prayer and a swell actor besides. As for Pris- cilla Lane, she’s the small armful of crooning dynamite who vamped her way to fame in “Varsity Show.” The team is said to be one of the most romantic and delight- ful pairs the screen has ever had.

“Bei Mir Bist Du Schon,” the novelty swing tune which has taken the country by storm, is featured in the picture. And you haven’t heard it until you hear Priscilla croon it to Wayne.

The story, based on Stephen Vincent Benet’s Saturday Evening Post story, “Everybody Was Very Nice,” deals with a pair of child- hood sweethearts who grow up in an atmosphere of divorce. They marry and that’s when the trou- ble starts, but they overcome their difficulties in a novel fashion. One of the highlights in the picture is said to be a fistic battle between Wayne and Priscilla, out of which both emerge with black eyes and a brand new respect for each other.

In the supporting cast are Dick Foran, John Litel, Thomas Mit- chell, Barbara O’Neil, Mona Bar- rie and Dickie Moore. Stanley Lo- gan directed, working from a screen adaptation by Clements Ripley, Robert Buckner, Michel Jacoby and Lawrence Kimble.

PRISCILLA CROONS ‘BEI MIR BIST DU SCHON’

First to introduce on the screen the new song sensation, “Bei Mir Bist Du Schén” (“Means That You’re Grand”) is Priscilla Lane.

It is the one and only number the songbird of radio and screen fame sings in her new Warner Bros. romantic film, “Love, Honor and Behave,” which opens next Friday at the Strand Theatre.

Written by Sholom Secunda, “Bei Mir Bist Du Schon” bears the unusual distinction of having sold more than 100,000 copies the first week it was placed on sale. This is an unusually high mark on sheet music sales in the present market.

Secunda wrote the music, Jacob Jacobs wrote the original lyrics and the English version is by Cahn-Chaplin.

The song was found to be ideally suited to “Love, Honor and Be- have,” in which Miss Lane and Wayne Morris are featured and was purchased by Warner Bros.

“Love, Honor and Behave” is a delightful comedy of young mar- ried life. Besides Miss Lane and Morris, the cast includes Dick Foran, John Litel, Barbara O’Neil, and Dickie Moore. It was adapted from a Stephen Vincent Benet story by Clements Ripley, Robert Buckner, Michel Jacoby and Law- rence Kimble.

VETERAN AT TWELVE Dickie Moore, now 12, has been a movie actor since he was 11 months old and has more success- ful pictures and a more brilliant career to his credit than many an actor years his senior.

Page Ten

AUVANCE

\ eae NN iy ew ay

ROUGH ROMEO AND BATTLING BRIDE

PUDETCTI YT

Mat 206—30¢

This is an in-between-rounds photo of Wayne Morris avnih Priscilla Lane who appear in their first co-starring comedy hit, “Love, Honor And Behave” produced by Warner Bros. It’s a treat ’em rough, kiss and make up kind of a romance which comes neatly packed for laughs, next Friday at the Strand Theatre.

Priscilla Lane—‘K1 d , M Orris

Screen’s Newest Love Team

It started back in the days when Beverly was the Bayne of Francis X. Bushman’s existence.

Movie fans showed then they wanted team-work in pictures and team-work they’ve had ever since.

Tastes in movie heroes and hero- ines may change but the basic al- lure back of romantic combinations never varies.

It’s something that movie pro- ducers can’t guess—something the public itself decrees. They select a handsome man and a beautiful

PRISCILLA LANE

She Loves Wayne

Mat 105—15e

girl who seem ideally suited to each other in a romantic way. If there is a hint that their sereen romance is carried into their pri- vate lives, so much the better. That’s one reason why Holly- wood’s newest romantic team — Wayne Morris and Priscilla Lane—- who were cast together in “Love, Honor and Behave,” the Warner Bros. comedy-drama that opens next Friday at the Strand Theatre, by popular demand seem destined to become the newest sensations in romantic screen couples. On the screen they make love and marry— off the screen they are holding hands seriously and intently. Bushman and Bayne started the romantic team scheme and roman- tic teams have made screen history ever since. Another generation of fans will never forget the Norma Talmadge-Gene O’Brien combina- tion; the light romantic comedies made by Douglas MacLean and Doris May and those featuring Jack Mulhall and Dorothy Mackaill or the Richard Barthelmess and Dorothy Gish film romances. Other milestones in cinema his- tory were set by the late John Gilbert and Greta Garbo; by Ron- ald Colman and Vilma Banky. And

it was the fans of today who de- manded that Janet Gaynor and Charles Farrell be teamed after the silent version of “Seventh Heav- en.” For many years those same fans forced this combination to be continued with their interest lag- ging only in recent years.

The name of Powell seems to hold a fascination for present day fans in their quest for romantic combinations. There’s the Joan Blondell-Dick Powell duo; the Carole Lombard-William Po --"

team A

"ve F a ey spite their divorce. eth Mae TSN

Jeannette MacDonald-Nelson Eddy team which holds in popularity de- spite her marriage to Gene Ray- mond and the Fred Astaire and Ginger Rogers combination.

If the fans have their way an- other romantic screen team will be that of Robert Taylor and Barbara Stanwyck. And fans have a way of getting what they want.

Producers have tried experiment- ing in romantic teams. They have tried teaming extremely capable players but if the combination lacks that mysterious something the fan demands, it is doomed to failure.

The Wayne Morris-Priscilla Lane combination invited such an imme- diate spark that other stories are being prepared without waiting to see how “Love, Honor and Be- have” goes. In fact “Men Are Such Fools” is already in production.

“Love, Honor and Behave” was written by Stephen Vincent Benet and directed by Stanley Logan from the screenplay by Clements Ripley, Robert Buckner, Michel Ja- coby and Lawrence Kimble. Those in the cast are Dick Foran, John Litel, Barbara O’Neil, Mona Bar- rie, and Dickie Moore,

CINEMA’S LATEST LOVE MATCH JUST WON'T TELL ALL!

A big Hollywood motion picture studio is a little like a big family in more ways than one. A happy, noisy, quarrelsome but loyal family.

The players under contract to Warner Bros. are like that. They have a certain community of in- terest and even though they may not all be always happy, they have a kind of family curiosity about everything that another con- tract player does, says or is re- ported to have done or said.

So a recent printed report that Wayne Morris and Priscilla Lane are or will be married excited them all, the other young players par- ticularly.

The good-looking Wayne and Priscilla play the leading parts in “Love, Honor and Behave,” the comedy-drama that is due to open next Friday at the Strand The- atre.

A few at the studio professed to believe the matrimonial _ story. Others were “absolutely sure” that the rumor was false. They con- gregated on the sets and about the dressing rooms before and after working hours, exchanging opin- ions and what facts they had—if any.

The concensus of opinion seems to have been that the report, at best, was exaggerated. Both prin- cipals played the game, however, and refused to commit themselves.

“Wouldn’t you like to know?” grinned Morris.

“You can’t believe all you hear,” declared Priscilla.

And that’s all the “family” knows—except what it reads in the papers.

Priscilla and Wayne, like the daisies in the field, just won’t tell.

WAYNE ‘KID’ MORRIS IS OBLIGING SWAIN

Wayne (Kid Galahad) Morris of the movies, is an obliging swain.

He and Priscilla (Pat) Lane, with whom he was filming “Love, Honor and Behave,” the Warner Bros. comedy-drama due to open next Friday at the Strand The- tre, decided to go out together one Saturday night.

“Should we dress?’’ asked Wayne.

“Let’s not,” said Priscilla. “As long as we’re just going to a movie I think T’ll wear slacks.”

When Wayne called for her she was attired in a chic street suit, the slacks apparently forgotten. He took one reproachful look at her and then glanced down at the rubber tennis shoes he was wear- ing with his tweed suit.

Nothing was said about the sub- ject of clothes. When they reached Hollywood, Wayne parked the car on the boulevard, excused himself and disappeared. Pres- ently he returned, wearing a new pair of tan shoes which he had just purchased.

“Are these any better, Pat?” he asked.

“They’re lovely,” said Pat, “but your sox don’t go well with them—”

“Excuse me,’ said Wayne pa- tiently, disappearing again. He returned wearing new sox.

And then they went to a movie —the midnight show!

SHE COLLECTS FAUNA Mona Barrie, who has an at- tractive role in “Love, Honor and Behave,” at the Strand Theatre, has one of the largest and most complete collections of tropical

fish and birds in the country.

AGE QF FLAPPERS IS PICTURED IN “LOVE, HONOR AND BEHAVE

Bobbed hair that doesn’t look like bobbed hair.

A woman daringly smoking a cigaret.

Bathtub gin and young girls who rendezvous at cocktail bars with their boy friends without ruining their reputations.

Young people who more or less willingly obey their parents— and others who insist upon their right to rule their own lives and make their own mistakes.

These are not the musings of an oldster but the problems confront- ing the very young and very alert technical men and others con- cerned with the filming of “Love, Honor and Behave,” Warner Bros. romantic tale of youth featuring Wayne Morris and Priscilla Lane. This comedy-drama comes to the Strand Theatre next Friday.

Eighteen years is not a long space of time in these swift, mod- ern days, but it represents many changes in the American scene, ac- cording to Director Stanley Logan. Changes of which the average per- son is not aware but which must be recognized in a story that cov- ers that length of time if the picture is to have the ring of authenticity.

The story of “Love, Honor and Behave” opens in the turbulent period right after the World War. Wayne and Priscilla are in their childhood and their re- spective parents, Barbara O’Neil and Thomas Mitchell, and Mona Barrie and John Litel are em- broiled in the exciting times of the interesting post war days.

The days when women were first submitting to the barbers’ shears and weeping afterwards, before they had the courage to go in for shingles and boyish haircuts. The days when persons who never drank before were making their own home brew. In other words, the age of that all-American in- vention, the flapper.

IMPORTS CHOW MEIN

Barbara O’Neil, treating the cast and crew of “Love, Honor and Behave” at Warner Bros. studio, to a chow mein feast, re- vealed that every Saturday she receives a shipment of the Oriental dish of American origin by plane from Minneapolis.

LOVELY PRISCILLA

Mat 101—15c

Miss Lane who hails from Indian- ola, Iowa, also hales crockery and stuff when she swings into a love battle with Wayne Morris in “Love, Honor And Behave” coming to the Strand Theatre on Friday.

LOVE AT FIRST FIGHT!

Mat 203—30c

Here we see the aftermath of the swellest knock-down, kiss--and- make-up romance for two. The two are no other than Priscilla Lane and Wayne Morris who do it for love and the movies in “Love, Honor And Behave,” Warner Bros. comedy, which will be featured on the Strand screen starting next Friday.

Love, Honor And Behave’ Is Love Battle of the Year

Things are getting tougher and tougher for the movie pretties every day. The weaker sex is no more.

Time was when a movie candi- date merely had to be lovely to look at and possess a_ certain amount of potential histrionic tal- ent.

Now she must be able to lick twice her weight in wildcats—and at the same time look pretty and sweet and feminine.

The worst thing pretty Pris- cilla Lane has had to “live down” in Hollywood, she de- clares are the candid camera shots Fred Waring, her former boss, snapped of her taking a shower bath. The pictures were perfectly innocent and _ ap- peared in “Life,” but Priscilla says she has taken so much kidding she is afraid to bathe without posting guards and double-locking all the doors. Just the sight of a ‘candid camera’ makes her feel as though she were’ walking around in the_ altogether. That’s why Priscilla, who isn’t the least bit upstage, simply refuses to pose for the camera when she’s away from the studio. At present, she is leading lady in “Love, Honor and Behave.”

Take the case of Wayne Morris and Priscilla Lane, new love team starring in Warner Bros. “Love, Honor and Behave.”

Wayne’s fighting weight is 190 pounds and he is 6 feet 2. Pris- cilla, soaking wet, weighs 100 pounds and is 5 feet 2.

The two go to battle in the in- terests of love that makes ring— pardon—screen history.

Just by way of a curtain raiser and, perhaps, a bit of training, Wayne throws Dick Foran out of the house. Then he tells Priscilla to sit down and when she refuses, picks her up bodily and slams her down on a sofa. She leaps to her

feet, slaps his face and he ad- vances on her with an infuriating smile.

“Okay, baby, you asked for it,” he says in the vernacular.

Whereupon he slaps her, giving her a black eye. She retaliates with a well-thrown book and he becomes decorated with the pro- verbial “shiner” and the fight is on. Furniture is broken, lamps are smashed as they go round and round through living room, kitchen and other rooms of their charming little home. You see, they are mar- -ried, which makes everything per- fectly all right.

Socking women in pictures is not new. James Cagney started it when he pushed a grapefruit into Mae Clarke’s face in “Public Enemy.” At one time Jimmy and Clark Gable were leading contenders for the title of “No. 1 Woman Socker” of the screen. Edward G. Robinson helped things along when he booted Margaret Livingston, where people usually are booted, in ‘Smart Money.”

Fredric March knocks out Carole Lombard and she returns the com- pliment in “Nothing Sacred” and now Wayne and Priscilla are rais- ing the new screen sport to an even higher plane of realism.

To the men who have long suf- fered in silence because’ they thought it wasn’t nice to slap a woman, it is all very confusing.

But those men are among the fans who are demanding this new and more glorified trend in enter- tainment. And don’t think the fem- inine members of the audience don’t enjoy it. They love it because it shows a woman can dish it as well as take it—even if it shatters the legend of the weaker sex.

A word of caution to the mar- ried men present, however. Don’t let the movies sell you an idea.

Maybe the little woman needs a sock on the chin—but you better buy her silk hose instead. She may be able to dish it more than you can take it.

LANE AND HER WAYNE STAGE A LOVE BOUT IN COMEDY ROMANCE

This is the day of new thought in the rearing of children.

There are some who advocate the giving of a clock and a ham- mer to a youngster, so he can find out for himself what their rela- tivity is. ‘And when it’s all over they don’t sympathize with smashed fingers or attempt to make the clock tick again.

The dominating type prefers to make laboratory specimens of thei: off-spring, dictating their life, ca- reer, habits and very thoughts.

It is a product of this latter school that Priscilla Lane finds Wayne Morris in the amusing comedy romance, “Love, Honor and Behave,” in which they are cur- rently featured by Warner Bros., and which will open next Friday at the Strand Theatre.

The girl finds her childhood playmate is a splendid example of scientific rearing by his mother, Barbara O’Neil, of “Stella Dallas” fame, and Priscilla, with energy and hilarious consequences, pro- ceeds to matriculate him in her own school of thought.

They swap black eyes before the matter is satisfactorily ad- justed in the swift-moving, fasci- nating story by Stephen Vincent Benet, which is dedicated to all persons of all ages on either side of the question who would like to have their own way.

John Litel, who scored such a hit in “Aleatraz Island,” Mona Barrie, Dick Foran, Dickie Moore and Thomas Mitchell are others in the cast of this ultra-modern pic- ture. Stanley Logan directed.

HAS HOME THEATRE

Wayne Morris, of the movies, has a completely equipped theatre with a seating capacity of 10 per- sons in his home. There he con- tinues his study of set designing, lighting and other theatrical arts started at the Pasadena Com- munity Playhouse before he en- tered pictures.

There also he rehearses his lines for his pictures, his latest use of the theatre being for his new Warner Bros film “Love, Honor and Behave,” which opens next Friday at the Strand Theatre. In rehearsing a scene he set the stage with dummies for actors.

WAYNE MORRIS

Mat 102—15c

America’s boy friend has a way with his girl friends. It’s all dem- onstrated in “Love, Honor And Be- have,” the sock ’em and love ’em honeymoon wow coming Friday to the Strand Theatre.

Page Eleven

PRISCILLA'S HOBBY 15 RAISING PUSSY CATS

Priscilla Lane of the movies has realized a great ambition.

A realization made _ possible when she, her sister Rosemary and their mother moved to a small ranch at Encino, California.

Priscilla is raising cats. Cats of every variety and description, with a pair of rare Siamese kit- tens given to her recently by Ian Hunter as the present royal rulers of the ranch.

All her life she has been crazy about cats—especially kittens. She says they have merely scratched the surface (oops, pardon) of her ambition but she has made a pretty good start.

She has Persian, Angora and plain, ordinary Maltese cats in ad- dition to the Siamese kittens and says she won’t be satisfied until she has every known breed of cat, barring lions and tigers.

Wayne Morris gave her a pair of Manx cats when they finished their new Warner Bros. picture, “Love, Honor and Behave,” the comedy-drama that opens next Fri- day at the Strand Theatre.

JOHN LITEL DOSES AILING FILM STARS

Husky, hoarse voices, the bane of an actor’s existence, are a rarity during the making of pic- tures in which John Litel appears. Because of this, his fellow actors have nicknamed him “Doc’’ Litel.

Litel’s remedy for the hoarse voices is a coughdrop made from an old English formula which in- cludes linseed oil and menthol among its ingredients. The cough- drop is manufactured by the father of Litel’s wife.

During the filming of “Love, Honor and Behave,” the engross- ing Warner Bros. comedy-drama featuring Wayne Morris and Pris- cilla Lane, which comes to the Strand Theatre next Friday, Litel kept a case of the lozenges on the set at all times.

Whenever a player complained of a throaty voice, Litel immedi- ately presented him with a box of the coughdrops. As a result of his activity and generosity, fame of the coughdrops, which are said to be very soothing, is spreading throughout Hollywood.

So popular have the lozenges be- come that Litel is considering opening an office in Hollywood to market them as a sideline venture.

NO GLAMOR GIRL STUFF

Priscilla Lane, now of the movies, forgot she had another show to do while playing Charlotte, N. C., with Fred Waring and His

Pennsylvanians and_ started to

wash her hair in her dressing room. Fred dragged her on the stage and explained her bedrag- gled, wet locks to the howling de- light of the audience and her own embarrassment.

Miss Lane now has the leading feminine part in “Love, Honor and Behave,” which comes to the Strand Theatre next Friday. It is a Warner Bros. comedy-drama directed by Stanley Logan and with Wayne Morris as the hero.

ALWAYS HAS A FLOWER Stanley Logan, who directed

“Love, Honor and Behave” for .

Warner Bros., is just English enough to appear every day with a white carnation in his button- hole. The flower never gets a chance to wither because the script girl has a standing order to see that it is replaced every few hours.

Page Twelve

Mat 201-—30c

When two boys, Wayne Morris and Dick Foran, meet girl, Priscilla Lane, they become this way about each other: Love, Honor and Behave, which is another way of introducing the name and stars of Warner Bros. comedy hit which is the Strand’s next attraction.

Fans Demand Lane-Morris

Love Team—And T hey Get It!

Screen history repeats itself and another film cycle is born.

Which is another way of saying that the public demands and gets what it wants.

The day of the romantic screen team has returned. Take one handsome hero and a_ beautiful girl, ideally suited to each other,

Mat 106—15c

WAYNE LOVES LANE Hollywood's Latest Love Match!

and you have the team. Put them through all sorts of difficulties with boy winning girl in the final reel and you have what the public wants.

Boy and girl even may marry early in the picture. That would have been out of the question a few years ago but now exempli- fies the modern note to the cycle.

Years ago the screen had the romantic team of Jack Mulhall and Dorothy Mackail and Douglas MacLean and Doris May, to men- tion but two of the outstanding ones.

Today it has, among others, Errol Flynn and Olivia deHavil- land, Tyrone Power and Loretta Young, and Dick Powell and Joan Blondell. The studio wanted to team Power and Sonja Heinie but

popular demand took him off the ice to team up with Loretta.

Newest of the combinations is Wayne Morris and Priscilla Lane. Wayne leaped to the top of public favor in a single picture—“‘Kid Galahad.” The far-sighted War- ner Bros. immediately saw his possibilities and sought an intrigu- ing young lovely to team with him.

Solution of their problem was taken out of their hands. Gay, lovely young Priscilla Lane came along with Fred Waring and his Pennsylvanians to film “Varsity Show.” When the picture was re- leased, Priscilla was such a hit that the studio signed her to a long term contract.

Then the fan letters started pouring in. They all struck the same note, in that mysterious, un- canny affinity fan mail often has for one subject.

Wayne Morris had found his girl friend. And if the studio didn’t team him with Priscilla Lane, the letters would keep up the barrage until the studio did.

The result is “Love, Honor and Behave,” the comedy-drama _ in which the youngsters are co- starred and which opens next Fri- day at the Strand Theatre.

Husky Wayne and diminutive Priscilla show every indication of being the answer to the fans’ prayer.

So impressive has been their work during the short time the picture has been showing that the studio already is making bigger and better plans for them.

Following this picture, Wayne and Priscilla will be teamed in “Men Are Such Fools,” the next in a long series of teaming films.

SIMPLIFIES HIS NAME

The real full name of Wayne Morris is Bert DeWayne Morris which was too high falutin for the movies. Wayne is at present play- ing the lead in “Love, Honor and Behave,” the Warner Bros. com- edy-drama coming to the Strand.

‘SAILOR’ DICK FORAN READY TO EMBARK

Building boats in the hot San Fernando Valley of California, 15 and more miles from the ocean, is no novelty. Shipwrights, amateur and professional, ply their trade all over the valley without any- body giving it a second thought. The boats are transported to salt water by trucks.

But when a movie star is en- gaged in such a work, that’s some- thing else.

For many months, Dick Foran, Warner Bros. star, has been

_ building a sloop. If he can obtain

an extended leave of absence from the studio, he will sail from San Pedro for New York in early Summer. With Foran will be five of his friends, and the trip will be made around Cape Horn.

Foran, in revealing his plans on the ‘‘Love, Honor and Behave” set at Warner Bros. studio, said he estimates the trip will take from three to six months.

WAYNE MORRIS MADE A FRIENDLY INDIAN’

Several months ago Wayne (Kid Galahad) Morris was made a “Friendly Indian.”

He was initiated by a large group of Los Angeles Y.M.C.A. boys who belong to the organiza- tion. They let him off without pad- dling or other unpleasant initia- tion ceremonies and Wayne has been proud of his affiliation ever since.

Now he is looking around for a way to repay the boys—who are youngsters from nine to twelve years of age.

“Sing for them,” suggested Wil- lard Parker, actor friend of Wayne’s.

“I won’t do it,” said Wayne, “but just the same I’ll bet they would like it.” Wayne is a little sensitive about his voice and the fact that he has never been allowed to sing in a picture.

“Some night,” he added, “you’ll see the whole bunch of us—all Friendly Indians —out together, having a whale of a time. That’ll be my Indians and me!”

Wayne is currently co-starring with Priscilla Lane in “Love Honor and Behave,” the Warner Bros. comedy-drama.

PRISCILLA NOW A STAR

When Priscilla Lane, signed again by Warner Bros. following her exceptional work in “Varsity Show,” started her leading role in “Love, Honor and Behave,” she found a huge Neon star affixed t# her dressing room door.

“BUY A BEER, MR. SHANE”

Ever since “Bei Mir Bist Du Schon,” the theme song of “Love, Honor and Behave,” was first played over the air, the publishers have been re- ceiving requests for copies and more copies. But some of the writers-in just couldn’t catch the name _ properly. Here are just a few of the garbled titles: “Buy a Beer, Mr. Schane”; “Mr. Barney McShane”; “Buy Me _ the Same”; and one more imagi- native music dealer wrote in for twenty-five copies of “My Mere Bits of Shame.” An- other wrote in simply for that new French song. The latest variation on it (with apolo- gies to another popular song of the day) is “Have You Met Miss DuShane?”

OFF SCREEN LOVE TEAM STAR IN ‘LOVE, HONOR AND BEHAVE’

Bringing before the movie fans a new and _ youthful romantic team, a Warner Bros. comedy- drama called “Love, Honor and Behave,” had its first local show- ing yesterday, at the Strand The- atre.

The youngsters are Wayne Mor- ris, the blond giant who scored so sensationally in his first picture, “Kid Galahad,” and petite Priscilla Lane, who had about the same sort of success in her first film, “Var- sity Show.”

It is the intention of the War- ners to keep Wayne and Priscilla together in a number of comedy productions.

“Love, Honor and Behave” is a story about a boy who has been brought up by his mother to be a graceful loser rather than a win- ner in the affairs of life. The mother is Barbara O’Neil, who had such a triumph recently in “Stella Dallas.”

Wayne Morris and Priscilla Lane are shown first as childhood sweethearts. They grow up and eventually marry but not until then does the girl realize what a weakling the boy is. She cures him of his yellowness by fighting with him and after the current fashion of the movies, they sock each other with bare fists. Wayne and Priscilla come out of this en- counter with a nice black eye apiece.

The photoplay was made from a national magazine story by Stephen Vincent Benet called “Everybody Was Very Nice.” It was adapted for screen purposes by Clements Ripley, Robert Buck- ner, Michel Jacoby and Lawrence Kimble. Stanley Logan was the director. The supporting cast in- cludes such noted players as John Litel, Dick Foran, Thomas Mit- chell, Mona Barrie, Minor Wat- son, Donald Briggs and the child star, Dickie Moore.

‘“FAUNTLEROY’ FORAN

Strained relations between Dick Foran and Warner Bros. studio

resulted when he was told he’d ~

have to wear a brown corduroy Fauntleroy suit in “Love, Honor and Behave,” the comedy now on the screen at the Strand Theatre. He was afraid his pals would hear about it. But he’s playing the role and wearing the suit. That’s Hol- lywood — doing what you _ don’t want to do!

NO SISSY STUFF FOR HIM

When little Dickie Moore, who portrays Wayne Morris at the age of eight in Warner Bros.’ “Love, Honor and Behave,” had to bleach his hair to match the star’s, he demanded that he be supplied with a dark wig to wear home so the neighborhood kids wouldn’t “rib” him about the bleaching. He got it!

Cast of Characters

Ted, Peinter....,...> Wayne Morris BAC DAT a ers es. Priscilla Lane SiMe Ake i 5.6.2 ss Jdonn Litel Dan Painter..... Thomas Mitchell Pete. Martin. 8): Dick Foran Sally ‘Painter... Barbara O’Neil Lisa Blake. 4 2)...08 Mona Barrie

Dr. MacConaghey..Minor Watson Yale Tennis Coach. .Donald Briggs Nan Bowleigh...Margaret Irving Count Humbert....Gregory Gaye Ted (as a Child)....Dickie Moore Barbara (as a Child)

Audrey Leonard Announcer ........ Crauford Kent

— — — AND SO THEY FELL IN LOVE!

Mat 205——30c

Spare the rod and spoil the wife, is Wayne Morris’ motto. And here’s how he teaches his movie wife, Priscilla Lane, how to “‘Love. Honor and Behave,” in the sock ’em and love ’em comedy hit from Warner Bros. studio which opens today at the Strand Theatre.

(Review)

“Love. Honor And Bebave” Tops In Comedy Romance

Story Synopsis: (Not for publication )

Sally Painter (Barbara O’Neil) has made a fetish of being a good loser. She would rather lose gracefully than win. Much to the disgust of Dan Painter (Thomas Mitchell) her husband, she is raising their son Ted (Dickie Moore, as a child, Wayne Morris, grown up) according to

this creed.

She divorces Dan when she apprehends him in the act of innocently kissing Lisa Blake (Mona Barrie). Lisa is the wife of Jim Blake (John Litel). Their daughter Barbara (Audrey Leonard, as the child, Priscilla Lane, grown up) is the play-

mate of the young Ted.

Years later Barbara meets Ted again, falls in love with him despite her engagement to Pete Martin (Dick Foran) and determines to take Ted away from his mother’s influence.

Ted finally is awakened. He whips Pete and throws him out and then starts on Barbara. Then

the fun begins!

Every once in a while some-

thing comes along that revives

a jaded oldster’s faith in youth and love. Such a heart-warm- ing piece is “Love, Honor and Behave” which opened yester- day at the Strand Theatre.

Two of the most engaging youngsters ever to step before a camera, a true-to-life love story, rollicking with human comedy, fine understanding di- rection, and a love song which has already taken the country by storm are the component parts of “Love, Honor and Be- Have.” But, seeing the pic- ture, you won’t bother to break it up into its parts—you’ll just laugh, shed a tear or two, live the story through and be aw- fully glad you came.

Wayne Morris and Priscilla Lane are the youngsters. There’s something about this Morris fellow. Something clean and fine, something infectious that has lifted him clear out of the rank and file of young leading men and into the star class. In “Kid Galahad” and “Submarine D-1” he proved to his producers and the public that he was something more than a hand- some young stripling with a de- lightful grin who could pack a

ale ~

wallop. In “Love, Honor and Behave” he proves that he’s an actor of first rank capable of holding an audience captive in that sizable palm of his. As for his love-life, Miss Priscilla Lane, whom you will remember as the outrageous little vamp with the golden voice in “Var- sity Show,” say that she’s a mixture of honey and red pep- per and you'll get as close as possible to describing the inde- scribable. She’s blond, she’s twenty, she sings “Bei Mir Bist Du Schon,” that haunting bit of swing, in a way that you’ll remember and remember.

The story, which was adapted from Stephen Vincent Benet’s “Everybody Was Very Nice,” is about two kids who are child- hood sweethearts. They grow up and marry—and that’s the point where the picture really begins. But we won’t spoil it for you. Suffice to say that the picture might have been sub- titled “How Not to Get a Di- vorce in Spite of Your In- Laws.” bes

You’ll come away hold your sides, humming “Bei Mir Bist Du Schon” and thoroughly con- vinced that the world’s a pretty grand place, after all. ‘Se

LOVE, HONOR AND BEHAVE’ OPENING AT STRAND TODAY

A new and attractive team of youngsters makes its appearance today at the Strand Theatre, in “Love, Honor and Behave,” the newest Warner Bros. comedy- drama.

The boy is the tall, young pugi- list of “Kid Galahad’ — Wayne Morris. The girl is small and dainty Priscilla Lane whom War- ner Bros. enticed away from Fred Waring’s Pennsylvanians after her performance in the recent musical hit “Varsity Show.” “Love, Honor and Behave” is the story of a boy brought up by a doting mother to become her impression of a gen- tleman.

This was not the idea of the girl who had always loved him. She cured him of the fault in an unusual way—by sailing into him literally with a fistic barrage. The big scene of the picture is a battle between Wayne and Priscilla at the end of which each has a nice black eye but a more complete understanding of the other.

The photoplay was directed by Stanley Logan from a national magazine story by the famous Stephen Vincent Benet called “Everybody Was Very Nice.” This was adapted to the screen by Clements Ripley, Robert Buckner, Michel Jacoby and Lawrence Kim- ble. Others in the cast include Dick Foran, Thomas Mitchell, John Litel, Barbara O’Neil, Dickie Moore and Mona Barrie.

SHE WHO GETS SPANKED

They were shooting the last scene from “Love, Honor and Be- have” and the parents of the youthful Wayne Morris and Pris- cilla Lane had rushed into the house to find Wayne with Priscilla over his knee, busily administer- ing a good spanking.

Everything that could possibly go wrong with a scene had gone wrong. It was retaken and re- taken and the hour grew later.

“Come on people,” said Director Stanley Logan, “one more take and we'll all go home.”

“Don’t worry about us,” said Wayne, “one more take and I won’t have a home to go to.”

“Love, Honor and Behave,” a highly amusing Warner’ Bros. comedy-drama will be seen next Friday at the Strand Theatre.

HELPFUL FRIENDS

Priscilla Lane is almost never recognized off-screen by fans. Re- cently she accompanied Wayne Morris to a radio station when he appeared on a national broadcast and the next day she received 23 letters from fans informing her that Wayne was two-timing her and had a strange girl with him at the broadcast. This off-screen and on-screen romantic team are now co-starring in “Love, Honor and Behave,” the delightful new comedy which is showing at the Strand Theatre.

Production Staff

Director... .. «atime Stanley Logan Sereen Play by. .Clements Ripley Michel Jacoby Robert Buckner Lawrence Kimble Orinigal Story by Stephen Vincent Benet Photography by George Barnes, A.S.C.

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Page Thirteen

WAYNE MORRIS’ KID BROTHER BASKS IN REFLECTED GLORY

Probably the most popular boy at a certain Los Angeles junior high school these days is 15-year- old Dick Morris.

Lovely little school girls smile at him longingly and make no se- cret of the fact that they are will- ing, even eager, to have him escort them to various schooi functions —and to the movies.

But the girls aren’t fooling Dick. He knows that it is not entirely his manly charm that makes him so popular. He knows that he is second best in their affections— they have a crush on his brother, Wayne (Kid Galahad) Morris, who is now starring in “Love, Honor and Behave,” the Warner Bros. comedy-drama now showing at the Strand Theatre.

The big moment in Dick’s life is little Rosemary Cooper, whose beauty quite possibly may lead her to a screen career some day. They are constantly together.

But Rosemary has her troubles, too, according to her mother, who recently heard her laying down the law to Dick.

“Yes, I’ll go to the movies with you tonight—but on one _ condi- tion,’ Rosemary told Dick. “I sim- ply won’t go to see ‘Submarine D-1’ again, whether your brother is in it or not. We’ve seen it the last seven times we’ve been to the movies and that’s enough.”

THEY SWAP SOCKS

The day of socking women in the movies has not passed, as some current pictures prove. But the women are coming into their own—they dish it as well as take it. Priscilla Lane gets a beautiful black eye from Wayne Morris in “Love, Honor and Behave,” the Warner Bros. comedy-drama now at the Strand Theatre. But he gets just as pretty an orb from her. And by the way, what sort of a title is that for such doings?

SHE’S A SCREEN MAMA

Barbara O’Neil, young picture actress, has had the novel experi- ence of being greeted as “mother” by several children in Hollywood, although she has never been mar- ried.

In “Stella Dallas” she was the mother of Dickie Jones and in Warner Bros.’ “Love, Honor and Behave,” now showing at the Strand Theatre, she is the mother of Dickie Moore. She has had, she says, all the trials and tribulations of motherhood without actually being one.

WAYNE’S NET SKILL

Wayne Morris, working out daily on the tennis courts at War- ner Bros. studio for his role in “Love, Honor and Behave,” the comedy-drama now on the screen at the Strand Theatre, showed such form and skill that various tennis top-rankers are endeavoring to make him take up the game pro- fessionally as a sideline to his screen career. But if the film pub- lic have anything to say about it, Wayne will keep on making pic- tures. In “Love, Honor and Be- have” he’s co-starred with his best girl, Priscilla Lane.

KEEPS MOVIE DIARY

Priscilla Lane, pretty crooning actress who is co-starred with Wayne Morris in the _ current Strand comedy, “Love, Honor and Behave,” is keeping a diary of her career in pictures which she says she’ll put in a safe place for her grandchildren to read. So far she has appeared only in “Varsity Show” and “Love, Honor and Be- have,” but she’ll be coming soon again in “Men Are Such Fools.”

Page Fourteen

BEI MIR BIST DU SCHON

Mat 202—30c

Means that you’re grand, Priscilla Lane, for the way you sing “Bei Mir Bist Du Schon” to that sweetheart of the screen (boy friend to you!) Wayne Morris, in that kiss-and-make-up movie romance, “Love, Honor and Behave” now showing at the Strand Theatre.

Theyre Just Home Girls— Those Talented Lane Sisters

Leasing of a house in the foot- hills at Encino, California, by Pris- cilla and Rosemary Lane, young movie sisters, recently, points up the fact that the women stars of today demand home life along with careers.

Hardly dry was the ink on their contracts with Warner Bros. be- fore the singing sisters set wheels in motion to obtain a home.

Romance’ between Wayne Morris and Priscilla Lane re- ceived a temporary setback during the filming of “Love, Honor and Behave” at War- ner Bros. studio when _ she telephoned him, said “Guess who” — which aggravates his pet peeve—and he hung up on her. It cost him a large bouquet of orchids, a_ five pound box of candy and a pair of theatre tickets to square things because he didn’t recognize her voice.

They had specific ideas and an agent was employed to fill them. A home in the country, with plenty of ground, a swimming pool and a view of the mountains was their demand. And not too far away from their studio.

Soon as it was found, Mrs. Cora Lane, mother of the two girls, ar- rived from New York. along with all the furniture acctimulated at their joint home there during the four years they starred in radio with Fred Waring’s Pennsylva- nians.

Today, Rosemary in overalls is occupied painting fences while va- cationing after conclusion of “Hol- lywood Hotel.” Priscilla is busied with interior decoration after her starring work in “Love, Honor and Behave,” the comedy-drama which is now showing at the Strand The- atre.

“We simply have to make a home,” says Priscilla. “A career alone isn’t enough. Think of going back to a hotel room or an apart- ment after you finish work. Why, it would be deadly. We need a place where we can put on old clothes and relax while cooking or working around at odd jobs.”

In this, the Lanes follow a fash- ion universal among women stars today. They buy or lease homes at the earliest possible moment, and the hotel or apartment living of yesterday is a thing of the past.

Priscilla Lane and Wayne Morris making love for the camera, Director Stanley Logan and “Love, Honor

and Behave.” Mat 204—30c

JOHN LITEL— HE'S THAT RARE THING A MODEST ACTOR!

John Litel is an unusual sort of person for an actor. He is modest, unassuming and retiring.

For instance, if you scan the biographical questionnaire he filled out when he assumed a contract at Warner Bros. studio you will find no reference to war service.

But John Litel served with the French forces in the front lines during the World War. Served with distinction and was wounded and gassed. Litel, however, didn’t reveal those facts. A friend did.

“Yes, I got a slight taste of gas in the war,” says John negligently in confirming his military service. “Wounded? Just a little clip on the ear is all.”

During the filming of “Love, Honor and Behave,” in which he portrays Priscilla Lane’s father, it was as easy to get him to talk about himself as it would be to make a Sphinx break down and tell all.

Making a highly successful de- but on the stage at the age of 26 seemed of so little moment to Litel that he can’t remember how or why he happened to become an actor. The debut was made, how- ever, with Grace George in George Bernard Shaw’s “Captain Brass- bound’s Conversion” and he was definitely committed to a_ stage career after a number of years of experimenting with other voca- tions.

He played in stock in all of the famous resident companies in the country and was a great success on Broadway in numerous hits. His entry into pictures was as unusual as his debut on the stage. In California to visit his mother, he was discovered by a Warner Bros. talent scout and offered a part in “Fugitive in the Sky.”

He will be seen in “Love, Honor and Behave” which is now show- ing at the Strand Theatre. Wayne Morris and Priscilla Lane are the stars and Stanley Logan was the director.

DOGGIE MAKES DEBUT

Barbara O’Neil’s 4-year - old Scotty, “Snooker,” makes his screen debut in Warner Bros. “Love, Honor and Behave,” in which his mistress is featured. Constantly with Miss O’Neil during filming of the ro- mantic comedy, he never ruined a “take” and is one of few dogs per- mitted on a motion picture set at any studio. Wayne Morris and Priscilla Lane are co-starred in “Love, Honor and Behave” which is now showing at the Strand.

LANE GIRLS STAND IN

Rosemary Lane of the movies recently cut short her vacation to stand in for her sister Priscilla.

Because they want to perfect their acting technique, the girls have an agreement to stand in for each other whenever possible. In that way they expect to gain a varied experience with different directors.

Rosemary shortened her holiday while Priscilla was playing the feminine lead in “Love, Honor and Behave,” the Warner Bros. comedy that is now showing at the Strand Theatre.

Just so that no one will be done out of a job, the regular stand-ins are employed just the same and Priscilla teaches them to knit.

NAMES PET FOR MOVIE

Wayne Morris has named his new police dog, “Kid Galahad,” his first starring picture. He’s now appearing in “Love, Honor and Behave” with Priscilla Lane at the Strand Theatre.

ONEIL GIRL WAITED FOR MOVIE STARDOM

“Success means nothing until to- morrow.

“Glamour is the result of an infinite capacity for taking pains— yesterday.

“Be sure you know enough to stay on top before you try to get there.”

Introducing Barbara O’Neil, glamour girl model 1938, who had sufficient brains to wait until she was ready for success. She spent six years of hard work as a prepa- ration for taking Hollywood in her stride and is now doing it. The above is her philosophy. She is now playing a featured role in “Love, Honor and Behave” at the Strand Theatre.

This girl played in the Falmouth Players in New England with Henry Fonda and Margaret Sulla- van, and turned down offers to come to Hollywood while those two went on to the screen and stage stardom. Then, she thought, she needed more experience. Today, at 27, she is ready and has already proved her capabilities in “Stella Dallas.”

She is a delight to the eye, to the casting office and to her direc- tor, for she has developed a ro- mantic personality that is definitely her own. She can and has played almost every type of role, and she has the experience of the tested trouper with which to do it.

Barbara O’Neil is very definitely equipped with brains. She has come to Hollywood success the hard way, summer stock and winter stock companies, small roles on Broadway, taking every role of- fered if it promised the opportun- ity to work under a new or un- usually capable director.

HE KNEW HER WHEN—

Mona Barrie, currently featured in “Love, Honor and Behave,” at the Strand, had the unique experi- ence of unconsciously masquerad- ing as a famous star when she was en route to Hollywood to re- port for her first screen role. All along the route newspapermen and fans greeted her, which puzzled her no end, for she knew her name and the fact she was entering pic- tures meant nothing to the Ameri- can public.

Finally she could control her curiosity no longer. At Omaha she asked a reporter whom he thought she was. He replied that he knew she was Bebe Daniels!

IT WAS FOOLPROOF

An electric dishwashing machine got a laugh out of the film folk on the “Love, Honor and Behave” set recently at Warner Bros. studio. According to the script, the washer was supposed to function perfectly for a while and then blow up, showering Priscilla Lane and Dick Foran with soapsuds, water and crockery. Everything went right with the first part of the scene but the machinery stub- bornly refused to explode.

After several attempts, Wayne Morris wandered onto the set and offered to see what he could do. After monkeying with the gadgets a while, he finally lay flat on the floor and stared up at the works.

There was a painted sign on the underside. It said “foolproof.” Proving conclusively that even in Hollywood, you can believe in signs.

LUCKY ACCIDENT WINS FILM CAREER FOR BOY

If a secretary hadn’t been late for work, one of the screen’s most beloved child actors might not have been discovered.

Dickie Moore is the youngster who thus throws confusion into the ranks of those who insist on extreme punctuality.

Dickie was 11 months old and taking a sun bath on the porch of

- his home when it happened,

Next door lived the secretary to Joseph Schenck and being Mr. Schenck’s secretary and late to work one of her employer’s assist- ants arrived to drive her to the studio.

The rosy cheeked Dickie, quite possibly amused by this considera- tion accorded a _ tardy person, called out greetings and made quite a hit with the waiting assist- ant. He told of the baby at the studio and Mrs. Moore was invited to bring Dickie in for an inter- view. He was signed to a contract.

A part with John Barrymore in “The Beloved Rogue” followed and Dickie was definitely headed for cinematic fame. More bits and small parts than he could handle were offered. He became so popu- lar in fact, that roles were written in for him. He has been playing on the screen ever since, and now at the ripe old age of twelve is portraying Wayne Morris as a child in “Love, Honor and Behave” at the Strand Theatre.

MUSIC FROM GEARS

Certain nervous persons are sug- gesting that Dick Foran, the film actor, open a school for the pur- pose of teaching feminine motor- ists how to shift gears musically.

The idea was born on the “Love, Honor and Behave” set at Warner Bros. when Dick, during a between scenes wait, demonstrated the num- erous sounds he could produce by clashing the gears of a car. He played “Yankee Doodle,” he imi- tated birds and beasts and he even had the gears saying ‘‘mama.”

(Sports Story)

MOVIE TENNIS GAME STARTS ARGUMENT IN SPORTS CIRCLES

Page Big Bill Tilden, Ellsworth Vines, Fred Perry! The argument that started ’way back in the days when they thought tennis was a sissy game is about to start over again. And it’s all because of the way they filmed a tennis game in a movie. A tennis game which brings out a point of sportsmanship around which the whole flicker plot revolves.

Wouldn’t Big Bill have leaped on his soap-box to argue about the following situation—in fact, won’t he, when he sees the picture?

It’s two-all in sets, 5-4 in the final set. But the boy who is trail- ing seems to have had the match in hand and his opponent is tired. Moreover, our hero is serving, and hitherto his service—in this set— has held beautifully. He wallops over the first service, and his tiring opponent can’t even touch the ball.

On the next shot, the opponent hits out desperately. It’s one of those lucky returns that kiss the sideline; our player doesn’t even try for it. His next service makes the other player out a shot and it stands thirty-all. Then comes one of those heart-breakers all players know. Our hero tries for an ace, and his opponent’s feeble return balances on the net cord—then trickles over!

Now it’s point set, match, tourna- ment—but the boy is steady and confident. The first service stings into the court and the opponent forehands it desperately. It’s down the alley line so our hero lunges to make the return.

“Out!” calls the linesman. And so is our hero’s return—the shot, out or in, was too much for him.

“The score is deuce!” says the referee.

Right there is where the film brings up that old tennis argument. For in the Warner Bros. comedy- drama “Love, Honor and Behave,” which comes to the Strand Theatre next Friday, Hero Wayne Morris cries that the ball was good. He insists it’s game, set, match! Ref- eree and opponent won’t accept that but agree to call a let and play the point over. Our hero dinks in a service, and the opponent dinks it back, unwilling to out such a shot or yet to kill it for the match.

Then hero Morris — yeah, the “Kid Galahad” boy—obviously and deliberately throws the point!

Had Big Bill Tilden, a keen com- petitor always, been there as a spectator, he’d probably have brained that super-gallant hero with the edge of a racket. Yet ac- cording to Fred Perry, in all- English matches, fine points like that are practically the rule of sportsmanship.

Fred has won laurels for his sportsmanship as well as his play, but he and his countrymen, it seems, deliberately restrain their finer instincts in international and foreign play to conform with the more practical customs of the French and some other nations — possibly Americans, whose heritage is bitter argument with baseball umpires about adverse baseball de- cisions.

Probably the tennis match in “Love, Honor and Behave” is given more importance than any ever filmed, for that lost match loses hero Wayne Morris his girl Pris- cilla Lane—for the time being—and throws monkey wrenches into the life-machinery of two very amus- ing families.

HAS SIZEABLE MITTS

Wayne Morris, star of “Love, Honor and Behave” has the larg- est hands of all the men who work at Warner Bros. studio. Morris spread the width of his palm against a burly boss carpenter and outdid him completely.

Exploitation and Contest Ideas on Following Pages

Page Fifteen

“NAME THE PICTURE” CONTEST This is the type of contest that's a favorite with news- papers because it's easy to work. The cut captions provide clues to the answers. Here's how it works: Each day a scene from an earlier movie appears in the paper. Readers are asked to name the motion picture in which the scene belongs. Those sending in correct answers receive complimentary tickets to Love, Honor and Be- have." Pictures can be printed in any order—with scene from "Love, Honor and Behave" appearing on the last day. Correct answers are listed below. Try it your- self — it's fun. But no peeking at the answers!

CORRECT ANSWERS

(Key to numbered captions) First Day. Loteeeereeeeeeee “Public Enemy” Second Day.. “Goodbye Again” “Swing Your Lady” ‘It’s Love ’'m After”

**Love, Honor and Behave”

1. Jimmy Cagney shows his public how to tame an enemy in one slap of the hand. It’s the “grapefruit method.” If you’d like to win femmes and influence women, we don’t recommend that you try it. Can you name the picture in which this scene takes place?

2. If you want your lady to Love, Honor and Behave, Warren William suggests this “scalp treatment” and a threatening “love’’ slap. If you want to say “goodbye” to your lady, just try it again and again. What is the name of the picture in which scene appears?

3. Here we have the “hillbilly method.” The hansom’ rasslin’ rascal from Noo York is teaching the blacksmith belle of the Ozarks a new hold on love. Swing it, Nat! Name the picture in which the scene appears and win two tickets to the Strand Theatre.

4. It looks like the “marked woman” is really on the spot this time. Leslie’s telling her that if it’s love she wants, he’s the only guy in town who can give it to her. Watch for the last picture in this con- test; it appears in this paper tomorrow.

5. Wayne Morris evidently believes in the “reverse method.” Need we tell you that he has the situation well in hand? It’s one of the hilarious scenes from his new picture—at the Strand Friday. Name the picture and send it to the Contest Editor immediately.

Set of contest mats No. 501B—75c from Warner Bros. Campaign Plan Editor

Page Sixteen

Comic Titles

Variety reports some of the hu- morous titles sent in by retailers all over the country ordering copies of “Bei Mir Bist Du Schoen.” Here are a few:

“Buy a Beer, Mr. Shaine,” “My Mere Bits of Shame,” ‘““Mr. Barney McShane,”’ “Have You Met Miss Du Shaine.”’

These were recalled on the Bing Crosby Radio Program when Wayne Morris appeared as guest star. These misnomers brought a lot of laughs. Idea lends itself to a novel contest in which patrons are asked to submit euphonious misinterpretations of the song title. Award prizes to those send- ing in the longest and most hu- morous list.

Come Ye Sirens

Priscilla Lane is the “vivacious vamp”’ of “Varsity Show.” Con- duct a “Love, Honor and Behave Vamping Contest”’ in your theatre —open to girls only and should consist of the arts of winking, etc. Tie in with local newspaper, nam- ing editor as one of the judges,

SWING INTO ACTION WITH THE No. 1 HIT SONG

Inquiring Reporter

No need to tell you that ‘Bei Mir Bist Du Schén" has taken the nation by storm—you've discovered that for yourself. Take every avail- able means to sell your show with this song. Go to your local music dealers immediately and arrange for window and counter displays of sheet music and recordings and tie in your billing and playdates. Supply them with plenty of stills, cut outs and display cards. Blow up title page and surround with stills from picture; arrange a musical set-piece in your lobby. Tie up with all the recordings. Broadcast song through P. A. hook-up in your lobby. On the extreme left is an exploitation item, "Comic Titles," which you might be able to put to work. For further information con- tact your local Harms Representative or

SAM SERWER, HARMS, Inc. 1250 Sixth Avenue, New York City

Limerich Contest

The question: ‘‘What are the best methods to make your wife (or husband) “Love, Honor and Be- have.” People interviewed re- ceive complimentary tickets to your show. Also good questien

thus gaining his cooperation for valuable publicity.

Classified Ads

Wayne Morris—I love you more than anything in the world—but you want me to “‘Love, Honor and Behave.” Priscilla Lane tells all —at the Strand on Friday.

Priscilla—Pm not going to let anybody or anything bust us up, so you better promise to ‘Love, Honor and Behave.”’ Wayne Mor- ris. P.S. You’ll find out more about our love battles at the Strand next Friday.

Advice to Lovebirds

Watch society columns of local paper week before your showing for engagement and wedding an- nouncements. Send this message to young couples: ‘Congratula- tions and good luck. Do you think you'll be able to ‘Love, Honor and Behave?’ See how Wayne Morris and Priscilla Lane ‘battle’ it out in their latest picture at the Strand Theatre on Friday.”’

Have a Heart

Notes with heart imprints can be distributed to stenogs in office buildings, in restaurants, inserted in stationery packages, ete. Copy: “If you want to learn how to ‘Love, Honor and Behave,’ be sure to meet me at the Strand on Fri- day ... (signed) Wayne Morris.”

for lobby broadcasts.

“For Direct Mail and “Radio Announcement

Dear Friends

Not since Jimmy Cagney pushed a grapefruit into Mae Clarke's face has there been so much fun in a movie as in "Love, Honor and Behave."

When cave=-man Wayne Morris tries to tame the vivacious vamp of "Varsity Show''— Priscilla Lane, theres a rib- breaking, roll-in-the-aisle fun fest for all. And when Priscilla looks into Wayne's big black eyes (and we mean real shiners) and sings "Bei Mir Bist Du Schoen," it's a ease of love at first fight.

Wayne Morris plays the part of a Yale man in the pic- ture, a champion tennis player who always wins a love game, especially when he's playing it with girls.

If you have a girl "prob- lem," if she always says "no" when you want her to say "ves,' be sure to take her to see "Love, Honor and Behave." That'll put her inline! It comes to the Strand Theatre on Friday. <9

Sincerely yours, (Signed) The Manager

Still a favorite with many news- papers, this one can run for five days or less. Award free tickets for best last lines to the follow-

ing:

There was a young fellow named Wayne,

Who fell for a girl named Lane,

He was always quite sane

Till she sang “Bei Mir Bist Du Schoen”

She promised to “Love, Honor and Behave,”’

But now she treats him like a slave,

So he gave her a boot,

In a place that’s quite cute,

A very fast rising young star is

The husky and handsome Wayne Morris,

Instead of Vanilla

He took Priscilla

There was a young lassie name Lane,

Wayne Morris she chose for her swain,

When she refused to behave,

He socked her, the knave!

No longer can Wayne Morris trill a Gay song to the lovely Priscilla, *Cause she scornfully hissed

His loving “Bei Mir Bist’’

Bella Bella Display

Display stills of Priscilla Lane in lobby with selling line: ‘She’s beautiful.” Follow with this copy in various languages: “In France they say: Pour moi tu es belle; in Spain: Para mi tu eres la mas linda; in Italy: Per mi tu sei bella. And Wayne Morris says: ‘Bei mir bist du schoen.’ ”’

Page Seventeen

Tiptree tack ae tom 2a. Wag n Kaw kenr ive Kress 3 rea

doors and parked

print: 500, $4.50: SCISSORS: Made of colored

cardboard; operates like shears; 8 inches long. Price, assembled, including theatre imprint: 500, $5.00; 1000, $9.00; 5000, $8.50 per M.

OUT T0 ere

LOVE HONOR AND BEWAVE.

DOOR HANGER: Made of colored cardboard. Hole at top for hanging on office

Rt “Love, HONOR / "SF AND BEHAVE";

“LOVE, HONOR and BEHAVE”

Starting

WAYNE MORRIS NE

PRISCILL

HEART CUT-OUT: Can be used for ''Find Your Mate" contest (see below). Billing

cars. and number on front, instruc- Prices, including theatre im-

tions and theatre imprint on

1000, back. $6.00 for set of 2000 $6.00; 5000, $5.50 per M. (includes 1000 duplicates).

ROLLING PIN: Price, includ- ing theatre imprint: 500, $3.00; !000, $5.00; 5000, $4.00 per M.

All Prices F.O.B. N. Y. C. Order from ECONOMY NOVELTY CO., 225 West 39th Street, N. Y. C.

Find Your Mate

Here’s one that was used for the stage hit, ‘““Boy Meets Girl.”’ Pretty gal goes round town handing out small paper hearts imprinted with number, to lads. Duplicate set with corresponding numbers _ is given to lassies. Copy on back tells °em to wear heart on their lapel. If they can find the person of the opposite sex with number that corresponds to theirs, couple receives free tickets to your show. (See novelties above. )

Elusive Elopers

‘“‘Bride and groom” dash through streets with hurriedly-packed bag- gage, giving impression that they are eloping. Sign reads: ‘““We’re two lovebirds on our way to a swingtime honeymoon of hilarity —‘Love, Honor and Behave’ at the Strand Theatre.”’

Tie-Up Stills

Order from Campaign Plan Editor. Specially priced at 85 cents for set of ten; individually at 10 cents.

Wayne Morris: Tennis Racquet (EN 1), Camel Hair Coat (WM 203), Spring Suit (WM 202). Priscilla Lane: Flowers (PL 17), Hat (PL 29), Coiffure (PL 62), Wooden Bracelet (PL 74).

John Litel: Pipe (JL 20), Checked Sport Jacket (JL 27).

Dick Foran: Rifle (DF Pub. B).

ATTENTION CONNECTICUT EXHIBITORS!

Complete the Title

Invite patrons to complete the title ““Love, Honor and ............. Award free tickets for best ones. Here are a few samples: Love, Honor and Oh! Baby!; Love, Honor and Betray; Love, Honor and Hooray.

Signs on Lanes

All streets designated as “‘Lanes’’ might be posted with cards read- ing “Priscilla Lane.” Then in smaller type, the picture title, the- atre imprint and playdate. Make them on arrows pointed in the direction of your theatre.

Page Eighteen

Especially Yale students and alumni! All will be interested to learn that Wayne Morris is a Yale man in the picture. This should get plenty of space on school bulletin board; display stills of Wayne Morris wearing his major "Y"' (Order EN 5, EN 6). Also show stills of Priscilla Lane (PL 37, PL 55) and bill her as the "Vivacious Vamp" who sings ''Bei Mir Bist Du Schoen." This picture has everything it takes to bring out the collegi- ates and their belles femmes— so hop to it and tell them about it in every way you know.

Lady Behace Exhibit

This novel exhibit in your lobby consists of various ‘“‘methods” of making young ladies behave. Sell- ing line: ‘“‘Men—are you having trouble with your women? Here’s how to make ’em ‘Love, Honor and Behave.’ ”

Exhibit A — Fire Alarm Box. Copy: “If the girl says ‘no’ pull down the lever and call out the Fire Department.”

Exhibit B — The Noose. Copy: “If your girl is the type that likes to ‘swing,’ this method is guaran- teed to bring results.”

Exhibit C — One Airplane Ticket to North Pole. Copy: “If all other methods fail, fly to the North Pole and see what you can do with the Polar bears.”

Find Fairest Couple

Newspapers are playing up the sizzling romance between Wayne Morris and Priscilla Lane. You should have little trouble selling them as Hollywood’s latest love match. Idea lends itself to a con- test to find the “happiest married couple in town.”’ Finals are held in your theatre night picture opens. Prizes are promoted by local merchants.

Kiddy Party

Conduct a Priscilla Lane Kid Party a few nights before picture opens. Young couples are in- vited to come to your theatre dressed as kids—like in the pic- ture. Lolly pops and other nov- elties (see above) are given out at door. Invitations read: ‘‘Pris- cilla Lane invites you to her Kiddy Party at the Strand The- atre, where she will promise to ‘Love, Honor and_ Behave.’ ”’ Prizes are awarded to the “cutest kids” at the party.

Smile Contest

Priscilla Lane has a_ winning smile that’s hard to beat. That’s your cue to find the local gal with the most beautiful smile, or the smile most like Priscilla’s. Order these “‘smiling stills’: PL 33, 35 36, 37 for publicity plants and lobby display.

Duet In Lobby

Have attractive couple seated at Baby Grand in lobby. Girl plays and sings “Bei Mir Bist Du Schoen” to boy. Cover piano with stills, selling copy and play- dates. Patrons ask couple to play their favorite love songs.